You've spent a fortune on your new e-commerce website, but only a few of your visitors even find the right product, let alone buy something. Errors that look like minor glitches can have a cumulative effect and lead to low conversion rates and a significant loss of profit. In this article, I'll go over some common issues so you can get the most out of your B2C eCommerce website traffic. 1. Not using the filters or using them incorrectly If you're looking to buy a new dog collar, you probably already have a few criteria, like price, size, color, material, etc.
However, not all collars are the same - you may want to buy a small one for a Chihuahua or a large one for a Great Dane. You might be on a budget and you might want a color that matches your favorite bag. If you were shopping at ShopDogBoutique.com, you remove background from image able to narrow down your options in the Collars & Harnesses category. They simply give you an unsorted and unfiltered (see the difference between sorting and filtering) list of different collars and harnesses. (Larger sites can also benefit from SEJ's tips for e-commerce search success.) Shopdog collars: they're just a jumble of collars without any sorting or filtering ability ShopDog Collars: It's just a jumble of collars with no sorting or filtering capabilities!
You have to browse all the pages in this category to find the cheapest option, or to find that they don't sell leather collars. You can't filter by size, and most of the time you can't even find size information on the product description page. So you just have to hope that your new harness will fit your Great Dane. As you can imagine, most customers don't risk buying the wrong product. Advertising Continue reading below Without filters, customers have a hard time finding the right product and instead of browsing all the pages in a category, they might just go somewhere else. Conversely, you can see how navigation that helps narrow down choices helps both conversion and SEO, as shown in this conversion video review for Skechers.