The more needs you have the more subpages you need to plan. Do you want to learn how to effectively acquire customers from Google? See our SEO course which is a stepbystep instruction. Choose the right keywords Keywords represent an intention or need. The person typing the phrase into Google needs something. A comprehensive keyword analysis will show you the multitude of needs that you can meet. Of course meeting such a need will not always involve sending an inquiry but in this way you build a brand in the industry and that's a lot. From my experience I can say that phrases like software house IT company software house city IT company cities software for companies e.t.c.
These are some of the worst phrases in terms of generating leads or direct requests for a service. This is so for several reasons. First of all everyone thinks so and there is huge Latest Mailing Database competition for such general phrases. A large number of companies that are trying to position themselves for such phrases makes positioning these phrases expensive. For the same SEO budget you can run a really effective SEO campaign that will bring many more leads.
Secondly still if you rank first on Google for a phrase like software house you are not the only one on the first page. Companies in the second third and further positions also get traffic. So you are competing with them for the same customer. You probably got an email asking where your competitors were in the copy right? It is much better to lead to a situation where the client wants to cooperate with you. This requires a different approach to SEO and content marketing in general but it can be achieved while building the company's brand. The number of keywords in the IT industry is huge and can be counted in hundreds of thousands especially if we are also looking for employees.