Image courtesy of Shopify But as you scroll down the page, that bold statement is reinforced with: Named benefits further communicate the concept of “getting more done, for less.” Not one but TWO free and quick product demos Success metrics from past customers Ready-made templates Success stories These pages reassure customers about the benefits and product experiences they can expect to get when they sign up. (You’ll notice the big difference here is that there are no form fields.) Use these pages to walk your talk.
3. The splash page While not technically a landing page, a splash page can serve the same purpose for visitors before they’re able to access the rest of your website. It’s an opportunity to: Communicate important information such as language, region, and cookies Verify a visitor’s age Promote a new product Advertise a discount Offer inspiration When contactless delivery was introduced as restaurants pivoted to find a new way to do business, many would have used splash pages similar to the example below to communicate their new methods buy email list and provide more information about their safe procedures. Image courtesy of Pizza Hut Another common use of splash pages is prompting users to join your email list with big and bold single-focus CTA.
buy email list
You can build popups like this one using Unbounce to turn any high-traffic page on your website into a lead-generating engine. Splash Page Two CTAS Image courtesy of Facebook Customizing Your Pages by Audience Okay, time to take it to the next level. Another core aspect of landing page strategy? Tailoring your pages for your audience. Attracting new leads will require an understanding of the language they use, the trends they’re tapped into, their industry culture, and more. The better you can pinpoint a lead’s place in the buyer journey, the more effectively you’ll be able to nurture their process from interest to post-purchase. You might ask, “But how can I keep them engaged throughout the whole journey?