To understand or identify an enterprise, the core is to quickly analyze the business model of the enterprise and locate its core business areas. In the "Business Model Innovation White Paper", a business model is a three-dimensional model consisting of customer value, bulk sms service corporate resources and capabilities, and profitability. The three elements are summarized as: A "customer value proposition" refers to the tasks a business needs to accomplish to provide its customers or consumers with a service or product at a given price. "Resources and Production Processes", specific business models that support customer value propositions and profit models. bulk sms service The "profit formula" is the process a business uses to achieve economic value for its shareholders.
We abstract these three elements and find that business value is presented according to marketing logic, supply logic, and financial logic. According to this logic, we analyze the business model of a real estate agency. The changing real estate distribution bulk sms service relationship In real estate transactions, developers do not sell real estate directly, but through marketing agency companies and real estate agencies. In traditional business, 90% of the real estate is recommended to consumers through real estate agents, brought to the scene to see, and sold after continuous follow-up. However, in the Internet era, there are more ways for real estate developers to deliver value propositions to consumers than before, and due to the de-real estate transformation of real estate bulk sms service developers, the traditional distribution relationship is changing: developers or marketing agents directly reach consumers,
Real estate sales are becoming less dependent on real estate agents. Business analysis of real estate marketing agency The business of real estate marketing agency companies is to efficiently push and sell housing listings to consumers to earn agency fees, that is, to bulk sms service match housing listings with customer sources. From the perspective of the transaction chain, there are three core businesses: Housing supply business: need more housing for different consumers to choose can actively excavate real estate projects, and can also receive agent bidding from developers. bulk sms service Either way, getting the agency right of a real estate project is a complicated project follow-up process, similar to business opportunity management on the 2B side. Customer source marketing business: