Tencent Video used the domain name of the original Tencent podcast, and incorporated the QQ LIVE website and the client into it for simultaneous operation, unified the Tencent Video platform domain name and external interface, and formed whatsapp Database an independent brand. The content is based on movies and TV series. , variety shows, music, news, fashion, technology and multi-latitude operations, support online on-demand and TV live broadcasts with rich content, lower the user threshold and hope to improve user coverage.Tencent Video is a comprehensive video portal, aiming to build the largest cloud video service platform in China. Before that, QQLive had not had many paths and had no advantage over its competitors in terms of user scale, so it was difficult to whatsapp Database build an influence on video products in the industry. ,
high-definition, genuine, quality, and live broadcast. We hope that product positioning not only emphasizes ordinary functions, but also reflects humanistic care and emotional communication. The real brand is derived from the lifestyle whatsapp Database of consumers, even higher than their life. It is a kind of life style. It is expected that if the reason why a brand is ahead of its competitors is product attributes, then this brand may be replaced by other products in the future. we have summarized the positioning whatsapp Database emphasized by the current video products on the market,Tencent Video hopes to give users a spiritual feeling of free life, not just a tool and product . After the integration of the above resources, we understand that Tencent Video urgently needs a new brand image to enhance brand influence, expand user awareness and brand loyalty.
Start from the perceptual keywords to find relevant pictures from life scenes, which represent richness, relaxation and entertainment. Floating colorful balloons, free schools of fish, sky and grass, and blooming flowers have found whatsapp Database the corresponding fitting points from these natural lives. Through the collected pictures, the students of the brand group conducted a brainstorm, and everyone drew whatever they wanted. The elements and graphics imagined in the mind are unified and analyzed after an easy and interesting dissemination whatsapp Database process. In everyone's manuscripts, we have excluded elements such as films and cameras that are too realistic. From the brand's point of view, this type of graphics is too realistic, which limits the meaning of the product.