That's what Act-On Content Marketing Manager Karrie Sandbox proved when she ran social media for the nonprofit Molly's Fund Fighting Lupus from June 2012 to April 2015. She n didn't have a budget…but she had the ability to focus on Molly's Fund social media full-time, Karrie came to Latest Mailing Database see that “if I really understood the pain points of the populations we served and understood what they wanted – that is, to share information about their disease so that other people could understand it – then I would succeed. Budget down? Never even had a budget? Don't get discouraged. On social media, you can go further than you think with little or no budget. You just have to focus on the good things.
By following this simple mission statement, she was able to grow Molly's Fund's Facebook fan base from just under 5,000 to 35,000 without any marketing dollars. His focus on creating the type of content that his audience really wanted also resulted in increased website traffic. LOTS more website traffic. Like from 6-7,000 people per month in 2012, to Latest Mailing Database around 182,000 visitors per month in 2015. That's a 2,862% increase. So don't be sullen if your budget is small. As Karrie says, “When you're on a very low budget, you have to be a lot more creative and a lot better at creating the right kind of content… On a very low budget, if you really understand who you're talking to and what they're talking about. want.
hear and what they want to share, your chances of success will increase. Note that this principle is not just for those of us without resources; it really is the key to success whatever the budget. This is one of the fundamentals of how content marketing works: it's about your audience. If you can understand your audience and really know how to Latest Mailing Database talk to them and engage them, the budget you have, big or small, becomes less of an issue. And honestly, if you don't understand your audience properly, a big budget can only amplify that misunderstanding. Even if you're in the zero budget club, there are enough free tools out there to do all the basic marketing tasks. But if you just have a little to spend, we have some suggestions on what to spend it on.