December 29, 2016 by Barry Schwartz Google celebrates the 250th anniversary of Charles Macintosh, who invented the Macintosh raincoat in 1823. 2016: The Year of Paid Search (A Year of Massive Change!) December 29, 2016 by Ginny Marvin This year will be seen as a watershed moment for mobile, with nearly every change reflecting mobile's now dominant contribution to search. Amazon Begins Testing Product Listing Ads on AdWords December 28, 2016 by
Greg Finn For the first time ever, ads for an Amazon product deal have appeared in what appears to be an AdWords test. Google Shopping Feed Optimization: Speak fax number list Your Customers' Language and Write More Compelling Product Titles December 28, 2016 by Andreas Reiffen Product titles are among the most important factors that influence the performance of your Google Shopping campaigns. Contributor Andreas Reiffen shares data on how to optimize them. Legit SEM:
Our Top Paid Search Columns of 2016 December 28, 2016 by Jessica Thompson Expanded text ads, the removal of the right rail in the SERPs, and many other changes have dominated the PPC world this year. Read on to see Search Engine Land's most popular paid search columns in 2016. Does Google's AMP carousel work? (Or, SEO insights from Kanye West) December 28, 2016 by Barb Palser Publishers are asking about the effectiveness of Google's AMP carousel. Columnist Barb Palser analyzed 235 million