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Jul 06, 2022
In Welcome to the Forum
Since Google's August 2014 announcement that HTTPS is a ranking signal and the launch of the HTTPS Is Everywhere campaign, we at SEJ have transitioned our website from HTTP to HTTPS. While security and privacy give our users a sense of relief, HTTPS is much more than an online haven from hackers. HTTPS builds trust and further develops our traffic data from referral sources to help improve our overall SEO strategy and website structure. As your business grows and Google updates its algorithms, it's essential to polish your site and SEO just as you would your products or services. If your products or services are the heart of your business, your website is the vein that determines how quickly you can get blood to other parts of your body. A lack of trust, security, and data can lead to high bounce rates, lower remove background from image conversions, confusion about where traffic is coming from, and misaligned goals. So how can small businesses gain Google's trust, security, and accurate data? Let's start with HTTPS. Advertising Continue reading below Google will take the reins of this HTTPS transition with its Chrome team. Google's Chrome team has hinted that they might start shaming websites that don't use HTTPS with a big red "X" over the lock icon in the URL bar for Chrome users. Parisa Tabriz, director of engineering at Google who also works on security and Chrome, tweeted that Google's intention behind the red "X" is to "call" HTTP for what it is: "UNSAFE" . HTTP, we are ready to call you for what you are: UNSAFE! https://t.co/KuA6ARoH6n#enigma2016 https://t.co/Vs69HDZc2J — Parisa Tabriz (@laparisa) January 26, 2016 However, not everyone experienced the red “X” mark on the sites. As you can see from Chrome itself, they don't mention the red "X" mark. However, this feature is not set by default. To see the red “X”, visit “chrome://flags/” using your Chrome browser. Scroll down to "Mark insecure origins as insecure" and click on "Mark insecure origins as insecure". Google Chrome Mark As Non-Secure
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sanzida aktar
Jul 06, 2022
In Welcome to the Forum
You've spent a fortune on your new e-commerce website, but only a few of your visitors even find the right product, let alone buy something. Errors that look like minor glitches can have a cumulative effect and lead to low conversion rates and a significant loss of profit. In this article, I'll go over some common issues so you can get the most out of your B2C eCommerce website traffic. 1. Not using the filters or using them incorrectly If you're looking to buy a new dog collar, you probably already have a few criteria, like price, size, color, material, etc. However, not all collars are the same - you may want to buy a small one for a Chihuahua or a large one for a Great Dane. You might be on a budget and you might want a color that matches your favorite bag. If you were shopping at ShopDogBoutique.com, you remove background from image able to narrow down your options in the Collars & Harnesses category. They simply give you an unsorted and unfiltered (see the difference between sorting and filtering) list of different collars and harnesses. (Larger sites can also benefit from SEJ's tips for e-commerce search success.) Shopdog collars: they're just a jumble of collars without any sorting or filtering ability ShopDog Collars: It's just a jumble of collars with no sorting or filtering capabilities! You have to browse all the pages in this category to find the cheapest option, or to find that they don't sell leather collars. You can't filter by size, and most of the time you can't even find size information on the product description page. So you just have to hope that your new harness will fit your Great Dane. As you can imagine, most customers don't risk buying the wrong product. Advertising Continue reading below Without filters, customers have a hard time finding the right product and instead of browsing all the pages in a category, they might just go somewhere else. Conversely, you can see how navigation that helps narrow down choices helps both conversion and SEO, as shown in this conversion video review for Skechers.
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