Aug 03, 2022
In Welcome to the Forum
This article, one-time answer clearly, how to build a personal brand. I will take you to the top of the "personal brand" to see what a personal brand is, and help you re-understand the "essence of a personal brand" from multiple perspectives, so that you can "practice your personal brand on the road" to avoid detours. In the article, I will tell you what a real personal brand is, what is the use of being a personal brand, and I will give you a complete landing framework. This framework is the tool I use for consulting with clients. Generally, the fee ranges from several thousand to several hundred thousand. Anyway, I have written it here. Whether you can learn it or not depends on your ability and fate. 1. Clarify definitions before developing action maps In my opinion, being a personal brand has only two effects: either buy my stuff or spread my name. Of course, we want to pursue "both buy my things and spread my good name". I have seen many friends who say that they want to build a personal IP, and then say that they want to build a personal brand, and then say that I just want to have some information on the Internet. In fact, these people are foolish enough to distinguish the difference between the two, so they are half-understood. I have a tried and tested method: before doing anything, first clarify the definition, and then find the specific method, path, tool. In the process of clarifying the definition, I will collect the masters in the global vertical field, different definitions of a certain concept, and then make a summary to come up with the definition that I think is the most reliable. Similarly, in order to do a good job of personal branding, you must first figure out its definition. I read all the definitions of "personal brand" at home and abroad, and the final definition is: personal brand is the perception of you by others. In other words, what kind of reputation you have is what kind of personal brand. In other words, personal branding is the relationship between you and your audience, and by operating that relationship, you achieve business goals. Since personal branding is a kind of cognition of oneself by others, the process of building a personal brand is to think that it interferes with this cognition and shape the personal brand image we want to convey, so that others can "buy my things, but also Spread my name" for commercial purposes. In 2019, I defined personal IP. I said, "Personal IP is a personal brand with a deeper latitude. The watershed is whether it can continue to be exported, and there is no extended development of products after the backend." It is characterized by its own traffic, It has its own sense of trust, its own attention, its own value, its own transaction, its own story, and its own communication. I hope that from now on, you will no longer be able to tell the difference between a personal brand and a personal IP. From the definition itself, we can derive four criteria: Personal branding is for commercialization purposes. Personal branding is the process of managing telemarketing list your relationship with your audience. The two effects of personal branding "buy me and spread my name". The process of building your personal brand is all about thinking that it interferes with your audience's perception of you. On the other hand, if you jump out of these four standards and talk about personal branding, you are playing hooligans. 2. What is the use of being a personal brand? While it is generally believed that the concept of "personal branding" emerged from the United States in the late 1990s, I think it has been around since ancient times. For example, in the primitive age of ruddy blood and blood, the tribal leader must have a clear image and brand in the minds of the rest of the tribe. Another example is when we evaluate the ancient literati, Li Bai is elegant and unrestrained, Du Fu is concerned about the country and the people, and Wang Wei is fresh and refined. This is our definition of the personal brand of the ancients. Their brand is so distinct that their stories and poems are still being told thousands of years later.