Money to customers, borrowed money to email list vendors, and finally declared bankruptcy. " as karmaloop discovered, too many coupons can be a downside. When you attack your audience with coupons, you train them to expect a deal. It also attracts a more price-sensitive customer base. People stop buying at full price — it eats up your margins and keeps you in a downward spiral of promotion. Please see this series of emails from levi's. Levi's loss hatred email levi's should have been able to turn a second look at this cart abandoned copy before sending these recovery email discounts. On february 19th, I was told that 30% off was my last chance ... But just eight days later, on february 27th, there was another sale for the same amount. On march 5, they say, "You almost missed this ..." and it's "The last time to save." however, on march 14th, there email list will be a two-day sale with 40% off. I love levi's jeans and most of them wear 541. However, I know that levi's is always offering promotions, so I'm always waiting for deals and don't rush to take advantage of "Limited time" sales. Here's a nice quote from the classic copywriter robert collier that applies:72lszfdrf featured quote from robert collier robert collier. (image source: succeedfeed) "We've become accustomed to hearing everyone email list claim that his product is the best or cheapest in the world, so we take all such statements with a grain of salt." if you use coupons and discounts to move goods on a regular basis, your business will begin to rely on those coupons and discounts. People wait for sale before buying. People start associating your brand with cheapness. This time another related quote from mish slade: “the main reason many companies compete for price is that they can't prove the value they offer, so they're stuck at one selling point, cheapness, where communication is easy.”the luxury strategy by brand expert