Aug 03, 2022
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Fortunately, there are ways to adjust your email marketing strategy to account for these privacy changes. 62% of marketers surveyed included prioritizing different KPIs to measure effectiveness in their method of adapting their strategy. 51.9% included leveraging user data from sources that are not affected by data privacy changes, like non-Apple users. And 36% included leveraging channels other than email marketing, like text message marketing. The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results. In our survey, 32.9% of marketers included low open rates among the biggest challenges they face in email marketing. If open rates are a challenge for your company, the following statistics can help you make the right adjustments to your strategy. About 31% of marketers said emails with special offers and promotions have the highest open rates, and 30% said the same about emails announcing new products and features. You also need to consider subject lines when sending your marketing emails. About 65% of marketers said subject lines have the greatest impact on open rates. More than half of the marketers we surveyed said subject lines that engage curiosity are the most effective in boosting open rates. About 36% said the same about emails with promotion offers, and 27.9% said expressing urgency in subject lines are most effective. Similar to CTR, 65% of marketers say segmented emails have a better open rate than unsegmented —while 17.9% say unsegmented is better, and 17.1% say it's about the same.