The content of this article is a summary after the actual operation, and it is highly reusable. The growth partners must have heard of the "reservoir theory", which means that the number of users of an enterprise is like a large cistern, with a pipe Whatsapp Database on top of which is constantly pouring water, and a pipe below it The water is Whatsapp Database pouring out, the pool will never be full, and it sounds like a waste. The upper pipe here is called "pushing new", and the lower pipe is called "churn". Many companies only know how to pull new ones desperately to grow users.
They spend manpower and Whatsapp Database material resources like running water, but the water in the reservoir is getting less and less. It is because I don't understand the principle of opening up and reducing expenditure. If you want the pool to be full, you must Whatsapp Database first plug the pipes below. The more blocked the better, the better. So, before you start to pull new ones, you must first think about how to keep them. 01 What is the value of retention before doing retention? 1.
Make every penny worthwhile A product I made two years ago spent more than 2 million promotion expenses per month on promotion. For every 1% increase in product retention, I could save tens of thousands of dollars. The improvement may Whatsapp Database be due to the optimization of a sentence of copywriting, so please keep in Whatsapp Database mind that the details are all money. If you think about those products that spend tens of millions or even hundreds of millions of channel fees every month, the value of each increase in retention is huge.